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LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a.

LeoVegas AB is a Swedish mobile gaming company and provider of online casino and sports betting services such as table games, video slots, progressive jackpots, video poker and live betting to a number of international markets. LeoVegas Gaming Ltd. is a subsidiary of LeoVegas AB, the parent company whose stock is traded on the Stockholm Stock Exchange.

Corporate history[edit]

Leovegas was founded in 2011 by Gustaf Hagman (Group CEO) and Robin Ramm-Ericson (Chairman of the Board & Managing Director of LeoVentures).^[1]

LeoVegas has experienced rapid growth due to the overriding increase of smartphone use and the 'mobile first'^[2] mentality of its founders. Hagman stated that the company 'was born out of the smartphone, which today is the fastest growing channel for entertainment.' As a result, the company has over 700 employees working for the provider.^[3]

The initial stock market offering of the company took place on 17 March 2016.^[4] Financial advisers in the transaction were Carnegie Investment Bank and SEB, as Joint Global Coordinators and Book-runners.^[5] Legal advisers were Baker McKenzie while Avanza Bank AB was appointed as LeoVegas' certified adviser. At the time of the initial listing of the company stock was heavily oversubscribed.^[6]

In advance of the initial public offering (IPO) LeoVegas announced a 124% increase in annual revenue of €83m for 2015 compared to €37m 2014. Depositing customers for both years and 2013 were as follows: 54,283 (2013), 100, 745 (2014), 202,498 (2015).^[7]

On 13 May 2016, one month before the UEFA Euro 2016 football tournament, LeoVegas launched its sports betting product LeoVegas Sport.^[8] At the time of launch, CEO of LeoVegas Gaming Ltd. Johan Styren stated that fast loading speeds and the mobile-first approach would be integral to growth in the live betting market for mobile.^[9]

On 7 July 2016, LeoVegas obtaining a gaming license in Denmark.^[10]

On 1 March 2017 LeoVegas acquired 100% of the Italian operator Winga s.r.l. for a reported fee of €6 million, entering the Italian online gambling market.^[11][12] The Italian online platform and website became fully operative on 17 November 2017.

On 17 March 2017, LeoVegas was listed on Nasdaq First North Premier.^[13]

On 19 June 2017, LeoVegas signed a two-year deal with EFL Championship club Brentford to become both their new shirt and title sponsor.^[14] They followed this up a week later, on 26 June, by signing a three-year deal with Norwich City.^[15]

On 27 October 2017, LeoVegas acquired Royal Panda for a reported fee of €60m as part of the company's expansion into regulated markets.^[16]

On 8 December 2017, LeoVentures acquired a 51% majority stake in GameGrounds United, owner of the Casino Grounds streaming network.

On 5 February 2018, LeoVegas changed to Nasdaqs Main Market^[17] list in Stockholm.^[18]

On 7 February 2018, LeoVegas acquired German licenses.

On 5 March 2018, LeoVegas acquired a fast growing casino operator in UK, today called Rocket X.^[19]

On 13 September 2018, LeoVentures acquired 51% of the shares in Pixel Holding Group Ltd, which runs the esports betting operator Pixel.bet.^[20] Pixel.bet has a five-year license on the Swedish market.

On 30 November 2018, LeoVegas was among the first to receive a gambling licence in Sweden.^[21]

On 1 January 2019, Sweden became a regulated market and LeoVegas had a license from day one.

Operations[edit]

The company headquarters are in Stockholm, whereas the brand 'LeoVegas' is owned by LeoVegas Gaming Ltd. which is based in Malta. Technical development is conducted by a further subsidiary of the group, Gears of Leo, based in Sweden. The company has offices in Italy, UK and Poland.

The online casino and sports betting products are licensed and regulated under the service of the Maltese Lottery and Gaming Authority (MGA). In the United Kingdom, the company operates in compliance with UK Gambling Commission requirements and in Sweden under the service of Spelinspektionen. In addition, it has obtained authorization in 2019 from the Dirección General de Ordenación del Juego (DGOJ).^[22]

LeoVegas' core markets are the United Kingdom and Nordic countries, namely Sweden, Norway, Denmark and Finland. The company also has a presence in other European countries Spain, Italy. In addition, LeoVegas has a great presence in the Latin American countries Chile and Peru and in the rest of the world.

LeoVegas offers a number of casino games from game providers including NetEnt, Yggdrasil, Evolution Gaming, IGT, Play N’ Go, Playtech, Microgaming, Authentic Gaming, Bally and WMS. Some of the casino games offered are roulette, blackjack, baccarat and Caribbean stud poker.

The LeoVegas sportsbook uses the Kambi platform for front end user interface, odds compilation and customer intelligence.

Critics[edit]

United Kingdom[edit]

LeoVegas was fined £600,000 (€680,500) by the Gambling Commission (GC) over 'failings' related to misleading advertising and the handling of customers. The GC identified 41 misleading adverts that were sanctioned by the operator, as well as evidence of the mistreatment of customers at the end of their self-exclusion period. A review found that LeoVegas failed to return funds to 11,205 customers when they chose to self-exclude and close their accounts, while marketing material was sent to 1,894 people who had previously self-excluded. In addition, LeoVegas allowed 413 previously self-excluded customers to gamble, without speaking to them first or applying a 24-hour cooling off period.^[23]

References[edit]

1. ^'Välkommen till LeoVegas AB - The mobile gaming company'. leovegasgroup.com. Retrieved 2016-09-11.
2. ^'mobile first'
3. ^Lawson, Scott (July 10, 2018). 'LeoVegas Has More Changes for Its Group Management Team'.
4. ^Nordic, Nasdaq. 'NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER'. Retrieved 2016-09-11.
5. ^'LeoVegas – Carnegie Corporate Finance'. Carnegie Corporate Finance. Retrieved 2016-09-11.
6. ^AB, LeoVegas. 'LeoVegas AB: The mobile gaming company LeoVegas offering was significantly over-subscribed - trading on Nasdaq First North Premier commences today'. Retrieved 2016-09-11.
7. ^LeoVegas Mobile Gaming Group, Annual Report 2015; Retrieved 2016-09-12
8. ^'LeoVegas successfully launch their new sports betting product'. Calvin Ayre News. Retrieved 2016-09-11.
9. ^'LeoVegas CEO: Newly-launched sportsbook's loading speeds 'thump' our competitors' times'. www.gamblinginsider.com. Retrieved 2016-09-11.
10. ^AB, LeoVegas (2017-07-07). 'LeoVegas launches LeoVegas Sport in Denmark'. GlobeNewswire News Room. Retrieved 2019-02-14.
11. ^'LeoVegas completes the acquisition of the Italian gaming operator Winga'. globenewswire.com. March 1, 2017. Retrieved February 18, 2018.
12. ^Menmuir, Ted (February 21, 2017). 'Veni vidi vici…LeoVegas acquires Winga Italia for €6 million'. sbcnews.co.uk. SBC News. Retrieved February 18, 2017.
13. ^Nordic, Nasdaq (2016-03-17). 'NASDAQ STOCKHOLM WELCOMES LEOVEGAS TO FIRST NORTH PREMIER'. GlobeNewswire News Room. Retrieved 2019-02-14.
14. ^'LeoVegas new Shirt Sponsor and Title Partners'. www.brentfordfc.com. June 19, 2017. Retrieved September 11, 2017.
15. ^'City announce new principal club partner'. www.canaries.co.uk. June 26, 2017. Retrieved September 11, 2017.
16. ^'Leo Vegas has purchased Royal Panda for a reported fee of €60m'. Retrieved 2017-11-09.
17. ^Nasdaqs Main Market
18. ^Nasdaq (2018-02-05). 'Nasdaq Stockholm Welcomes LeoVegas to the Main Market'. Nasdaq. Retrieved 2019-02-14.
19. ^'LeoVegas shows UK muscle with launch of Rocket X'. SBC News. 2018-03-05. Retrieved 2019-02-14.
20. ^AB, LeoVegas (2018-09-13). 'LeoVegas AB: LeoVentures invests in esports betting - Pixel.bet'. GlobeNewswire News Room. Retrieved 2019-02-14.
21. ^Group, LeoVegas Mobile Gaming. 'LeoVegas Among First to Receive Gambling Licence in Sweden'. www.prnewswire.com. Retrieved 2019-02-14.
22. ^'Leovegas Gaming PLC'. Retrieved 26 June 2019.
23. ^https://www.igamingbusiness.com/news/leovegas-fined-600k-advertising-and-customer-failings

Leovegas Pokeri

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LeoVegas Casino is one of the online casinos players trust the most and love playing their favorite games at. It was founded in 2012, and since then, it has gained player’s appreciation. They are licensed with the Malta Gaming Authority and the Danish regulator Spillemyndigheden.

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LeoVegas Casino Promotions

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Weekday Special: 25% Deposit bonus to play slots from Monday to Friday. Deposits from 18:00 to 22:00 qualify for this offer. See website for full details. T&C apply.

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Minimum Deposit: £20

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Withdrawal Times: 24 hours for ewallets and up to 5 days for others.

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Currencies: EUR, GBP, SEK, NZD, CAD, CHF, CZK, NOK, DKK and AUD.

Leo Vegas Sportsbook

Live Betting Promotion: Get free bets and Profits Boosts every week on every football live bet you place.

Sportsbet: Make bets on Horse Racing, Soccer, Baseball, Hockey, Tennis, Handball, Basketball, Football, Boxing, Chess, Cricket, Darts, Cycling, Golf, Politics, Rugby and Esports to name a few.

Soccer: Tasmania Southern Championship, EFL Trophy, England National League, International Friendly Matches, Japan League Cup, Copa do Brasil, Bhutan Premier League, Colombian Liga Aguila, and more.

Basketball: FIBA World Cup and WNBA.

Tennis: US Open, ITF Women, and Challenger.

Football: AFL, NFL, NCAAF.

LeoVegas Most Popular Games:

Games Available: Slots, Classic Slots, European/French/American Roulette, KeyBet Roulette, Leo Vegas Roulette. Double Ball, High Limit 100 to 1, Blackjack, Lucky Lucky, Perfect Pairs, Lucky Ladies, Suit Em Up, Single Deck Blackjack, High Limit, Multihand, Low Limit, Dr Fortune, Baccarat High & Low Limit, Texas Holdem Pro, Oasis Poker, Pai Gow Poker, Video Poker, Monkey Keno, and Red Dog to name a few.

Slots: Book of Dead, Starburst, Bonanza, Dead or Alive 2, Buffalo Rising MEGAWAYS, Ecuador Gold, Temple Tumble, Rockabilly Wolves, Extra Chilli, Wolf Gold, Sakura Fortune, Vikings Go Berzerk, Pink Elephants, Immortal Romance, Pirates: Smugglers Parade, The Final Countdown, Golden Fish Tank, Serengeti Lions Stellar Jackpots, Rise of Olympus, Who wants to be a Millionaire and more.

Bingo Games: 32 Ball, 75 Ball, 80 Ball and 90 Ball Bingo. Card prices cost $0.02 – $0.73. The Bingo games are powered by Pragmatic Play.

Live Games: Yes, Roulette, Baccarat, Poker, Blackjack, Deal or No Deal Live, Monopoly, Dream Catcher, and Sic Bo.

Mobile Games: Yes, mobile compatible with LeoVegas app available for android and ios.

Software: Evolution Gaming, Yggdrasil, Pragmatic Play, Play’n Go, NetEnt, Big Time Gaming, ELK Studios, NetxGen, Microgaming, Betsoft, Merkur, QuickSpin, Push Gaming, Realistic Games, Blueprint Gaming, SkilLzz Gaming, iSoftBet, Inspired Gaming, Lightning Box, Bet Digital, Storm Gaming Technology, Red Tiger Gaming, and Gamevy.

Owner: LeoVegas Gaming ltd Casinos

Licensed By: Malta Gambling Authority and Danish regulator Spillemyndigheden.

Pros
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Cons
– Unavailable for players from 11 countries, the USA included
– Withdrawals can take up to 5 days

Games Selection

The casino’s game selection is provided by the major names in the industry such as Yggdrasil, Microgaming, NetEnt, Play’n GO, Realistic Games and many others.

Its game portfolio mainly consists of slot games, all kinds of slot games. You will find the newest titles such as Wild Mantra, Sweet Bonanza, Spinsane, and Narcos. You will also get the chance to try out the legendary one’s Immortal Romance, Book of Dead, and Starburst. Progressive jackpot slots are also available such as Mega Moolah, Mega Fortune, and Major Millions.

Now, if you’re a table games fan, you can also find the game you like, from Dr Fortuno Blackjack, Double Ball Roulette, Baccarat Punto Banco, Texas Hold’em, etc. Live Casino games are available, as well, and you can try out the brand new games Monopoly Live, Dream Catcher, Lightning Roulette, Deal or No Deal Live as well as all the other regular variants, some of which are streamed from LeoVegas Casino’s own land-based casinos.

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To welcome you properly, LeoVegas Casino gives you the chance to choose from two Welcome Offers as you sign in, depending on your online gambling preferences.

If you’re a slots and table games player, you could grab 22 no-deposit free spins as soon as you sign up, and use them on the splendid slot Book of Dead. In addition to a 100 free spins extra over your first 4 deposits. Upon your first 4 deposits, you get a bonus match of $1,000 in total.

On the other hand, if you want to go straight to the Live Casino game selection and enjoy the real-time casino gaming, claim up to $500 in bonuses upon your 1st and 2nd deposit!

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When you’re playing at LeoVegas Casino, you should know that you’re playing with the safest and globally-known, widely used payment methods. In addition to its SSL encryption provided by DigiCert, the casino implements the highest security measures to secure your transactions.
VISA, Neteller, Bank Transfer, MuchBetter, VISA Electron, and MasterCard are just some of the payment methods available to you in the banking section. The minimum you can deposit is $10. Deposits are instant, but depending on the method, withdrawals can take up to 5 days.

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