Football Index How It Works
Football Index Dividends explained Dividends are daily payouts that you can receive on your Football Index bets. Goalscorers, playmakers, media magnets, assist kings, clean sheet keepers – they’re all in line for daily bonuses. There’s more than one way to win, however, which means Traders can adjust their strategy accordingly. Football Index is the UK's first football stock market where you can buy, sell and trade footballers with real money. Although, of course, you do not actually own these football players, the site still gives you the potential and tips to make real money from your investments. At Football Index Tips we have created a complete Football Index Guide to help you learn about how the platform works and see whether it is for you! To make it even easier we have technically created TWO guides. The first is a general Football Index Guide which walks you through the basics and provides a general overview to Football Index. Football Index How It Works? As expressed in the above TV Advert, simply put, Football Index is The Football Stock Market where you can Trade Football Player rather than Company Stock, as shown below screenshot. Therefore, the basic concept is very simple.
| Type | Private |
|---|---|
| Industry | Gambling, Technology |
| Founded | 2015 |
| Founder | Adam Cole |
| Headquarters | , United Kingdom |
| Parent | Index Labs |
| Website | footballindex.co.uk |
Football Index, founded by Adam Cole, is a UK-licensed and regulated gambling platform that allows customers to gamble on both the future success of football players and the rules of the platform itself.[1][2] Customers (known as Traders) place fixed-odds bets (known as Shares) for the chance to win daily payouts - more commonly referred to as Dividends.[3] Dividends are calculated based on player performance on match days, and their presence in the platform's Media Rankings which pay out on the top trending footballers each day.[4]
Changes were announced in March 2021 including the issue of new Shares and the reduction of the “Dividend” payout from a maximum of 33p per share to 6p per Share. This reduced the value of all open bets, that were purchased at prices based on the higher payouts. [5]
Company overview[edit]
Founder Adam Cole[6] started Electric Video which dealt with pre-recorded video and DVD which was later sold to Richard Desmond.[7] He also founded MyVillage network, a website that lists local restaurants, bars and services in the whole of the UK.[7]
BetIndex Ltd launched Football Index in October 2015 as a platform to gamble on football players.[8] The stock exchange cap called 'The Footie' started with the launch of the platform on 2 October 2015 with a base value of 1,000 points. As of 3 April 2020 the Footie has grown to 159,207. Trader portfolios range from £10 to over £1,000,000, and 2% is charged as commission on sales.[9][10][11][12] In January 2018, Football Index reached 100k users, and surpassed half a million Traders in late 2019.
The company is owned by Index Labs, formerly Fame Ventures, who hold the software license for Football Index.[13]
During the 2018/2019 football season, over £321 million was traded on the platform, and over £4.3 million was paid out to Traders through Dividends.
In 2020, Football Index finalised a partnership with NASDAQ, whose technology will power an Order Books system to be implemented later in the year.[14] In January 2021, Mike Bohan was appointed as the CEO.
Mechanics[edit]
A Footballer's value rises and falls based on supply and demand from Traders. In-demand Footballers (often those in form, in the media or youngsters with a bright future) will become more valuable, whilst the value of Footballers on downward trajectories will reflect their fall. Traders build a portfolio to capitalise on footballers' form and try to win Dividends based on their performances and media attention.
Traders can win a range of dividends, Media Dividends, Match Day Dividends & Team of the Month Dividends. An extra payout has recently been added onto the platform, called Match Day Extra. [15]
The Football Index Community[edit]
The Football Index community is made up of thousands of Traders with varying levels of involvement. It is believed the leader of this community rules using the alias of #Sharpy.[16] Traders discuss their trades on the Football Index Forum, which has over 45,000 posts.[17]
FITV is Football Index's YouTube Channel which features regular videos from company staff and guest pundits.[18]
The community is kept involved through regular Trader meets, competitions and online interaction.[19]
Advertising and Marketing[edit]
John Motson was unveiled in August 2018 as the voice of Football Index and appeared on company's television and radio adverts for the 2018/19 football season.[20] He was joined the following month by brand ambassador Guillem Balague, whose role at Football Index includes hosting trader events, producing regular, exclusive blogs and videos and appearing on FITV.[21]A second football expert, Raphael Honigstein, joined Football Index as a contributor in 2019.[22]
Football index have been shirt sponsors for three EFL clubs - Bristol Rovers and Nottingham Forest from 2018,[23][24] and Queens Park Rangers from 2020.[25]
Funding[edit]
Football Index secured £1.92m of funding from Burlywood Capital, the venture arm of gambling veteran Mark Blandford, who founded SportingBet.[26]
On 10 May 2016, they raised £1,156,327 through the crowdfunding platform Seedrs in exchange for 15.10% equity, at a pre-money valuation of £4,497,268.[27][28][29]
Football Index How It Works Cited
References[edit]
- ^Mirror.co.uk (3 December 2015). 'The insights from the football stockmarket'. mirror. Archived from the original on 9 July 2018. Retrieved 27 May 2018.
- ^'Tottenham target on the rise on Football INDEX'. www.whoscored.com. Retrieved 27 May 2018.
- ^'What is Football Index Football Index'. Football Index Academy. 11 April 2018. Retrieved 11 March 2019.
- ^'What is a dividend Football Index'. Football Index Academy. 11 April 2018. Retrieved 11 March 2019.
- ^'Fans left irate at Football Index after share prices crash'. The Independent. 8 March 2021. Retrieved 8 March 2021.
- ^'Adam Cole (@AdamColeFI) Twitter'. twitter.com. Retrieved 30 January 2019.
- ^ ab'Football INDEX Shining the Spotlight The Good Web Guide'. Retrieved 28 May 2018.
- ^'BetIndex launches football stock market'. InterGame: iGaming, Casino & Coin-Op News. 7 October 2015. Retrieved 12 March 2019.
- ^Streeter, Joseph (27 February 2018). 'Football INDEX announces geographical expansion'. TotallyGaming.com. Retrieved 27 May 2018.
- ^'Football INDEX expands into new markets'. SBC News. 28 February 2018. Retrieved 27 May 2018.
- ^'Football INDEX - A Stock Market Like Never Before'. Matched Betting Basics. Retrieved 27 May 2018.
- ^'Soccer Player Stock Exchange Expands Into Sweden And Canada'. Online Gambling Sites. 12 March 2018. Retrieved 27 May 2018.
- ^'Football Index over halfway home on Seedrs crowdfunding bid'. SBC News. 5 April 2016. Retrieved 27 May 2018.
- ^'NASDAQ to deliver matching engine technology to Football Index'.
- ^'Match Day Extra Payouts: The New Dividend Explained'. Retrieved 22 January 2021.
- ^Streeter, Joseph (23 January 2018). 'Football INDEX reaches 100,000 UK traders'. TotallyGaming.com. Retrieved 12 March 2019.
- ^'Home'. Football Index Forum. Retrieved 12 March 2019.
- ^'Football Index - Official Channel'. YouTube. Retrieved 12 March 2019.
- ^'Pro gambler with £100k invested talks Football Index - An Interview with @IndexBig'. IndexGain. 18 June 2018. Retrieved 12 March 2019.
- ^'Football INDEX Iconic commentator confirmed as voice of Football Index SBCnews'. Retrieved 31 August 2018.
- ^'Guillem Balague Joins Football Index'. Football INDEX News. 20 September 2018. Retrieved 30 January 2019.
- ^'Football Index Youtube Channel - Rafa Honigstein Playlist'.
- ^'Football Index announced as official shirt partner'. www.nottinghamforest.co.uk. Retrieved 10 March 2021.
- ^'Football INDEX unveiled as main sponsor of Bristol Rovers FC'. SBC News. 23 July 2018. Retrieved 30 January 2019.
- ^'Football Index confirmed as new shirt sponsors'. QPR. Retrieved 10 March 2021.
- ^'RSNG When The Founder Of The Football Index Set Out To Disrupt A £17bn Market He Took A Big Gamble'. www.rsng.com. Retrieved 30 January 2019.
- ^'Football Index raises £400,000 in Seedrs crowd-funding campaign'. iGaming Business. 6 April 2016. Retrieved 27 May 2018.
- ^'Update: Football INDEX Captures Over £1M Through Seedrs Initiative Crowdfund Insider'. Crowdfund Insider. 18 May 2016. Retrieved 27 May 2018.
- ^'Football INDEX'. www.seedrs.com. Retrieved 30 January 2019.